Nike: Just DAO It (2022)

Oil on canvas - 100x100cm

The concept of Decentralised Autonomous Organisations (DAOs) is fascinating. These are organisations run by code and governed by their members, without centralised leadership. I remember first learning about DAOs and imagining the possibilities for innovation and efficiency. The idea of Nike, a global brand, embracing this technology in the future seemed like a natural evolution.

DAOs operate on blockchain technology, enabling transparent and democratic decision-making processes. Members of a DAO use tokens to vote on proposals, ensuring that power is distributed rather than concentrated. This model has the potential to revolutionise various industries, from finance to supply chain management.

The title 'Nike: Just DAO It' is a playful nod to Nike’s famous slogan, suggesting a future where even large corporations might adopt decentralised models. This piece explores the potential of DAOs to transform traditional business structures and empower individuals. It’s a vision of a future where technology enables greater transparency and collaboration.

Extra Information:

The first DAO, known simply as 'The DAO,' was launched on the Ethereum blockchain in 2016. It raised $150 million in a crowdfunding campaign but was later hacked due to a vulnerability in its code, leading to a significant loss of funds and a split in the Ethereum blockchain.